Hyle Laban brings Egypt's laban dessert legend to India — 12 outlets live in Chennai, an asset-light franchise engine, and a national map already drawn.
In Dubai, a simple cup of laban had people queueing around the block. Our founder tried for days before getting one. The first spoonful answered the only question that mattered.
India has a vast sweets culture and a fast-formalising dessert QSR market — but no national brand owns the Middle Eastern laban category. That gap is the opportunity.
Fifteen items across eight categories — a price ladder from a ₹150 drink to a ₹670 gift box, so average order value isn't capped by a single cup.
Pure-vegetarian throughout. Gift boxes open festival and corporate channels that a dessert cup alone cannot reach.
India's quick-service sector and its packaged dessert categories are both compounding — and organised brands are taking share from unorganised sweet shops.
Sources: India QSR revenue and CAGR — Mordor Intelligence, India Quick Service Restaurant Market (2025–2030). Frozen dessert and packaged sweets figures — IMARC Group, India Frozen Dessert Market and India Packaged Sweets Market (2026–2034).
Chennai has been built as a dense, proving cluster — not scattered pins on a map. Trichy and Coimbatore take the model beyond the capital.
The company earns whether an outlet is owned or franchised — and earns again on everything the central kitchen supplies.
Master-franchise partners pay a 3% revenue share on centralised kitchen supply and take 55% of net profit on their own stores — aligning territory operators to build density rather than plant single outlets.
| Interiors | ₹6,00,000 |
| Machinery & equipment | ₹4,00,000 |
| Franchise fee Revenue to the brand on franchised sites | ₹3,00,000 |
| Marketing & launch | ₹2,00,000 |
| Raw materials & packaging | ₹1,00,000 |
| Capex per outlet | ₹15–18 L |
Footprint 200–700 sq ft. No chef dependency. Standardised recipes hold quality and labour cost flat as the network grows.
Franchise partners fund the majority of new outlets. Company capital goes where it earns most — density, kitchens and brand.
The master-franchise structure adds a third layer: territory partners recruit and support their own sub-franchisees, extending reach without extending head office.
Hyle Laban is engineered to be photographed — bright store formats, dessert display chillers, layered textures and packaging designed for the moment before the first spoon.
A dessert brand dies on inconsistency. The operating model is built so the hundredth cup tastes like the first.
We win a city completely before opening the next — the opposite of thin national scatter.
Supported by dedicated marketing and technology leadership covering brand, growth, creator partnerships, storefront and ordering systems — with HyperBridge Digital engaged as strategic operating partner.
The model is proven at outlet level and the franchise engine is live. This round buys the two things that cannot be crowd-funded by partners: owned density in high-value markets and the kitchen and brand infrastructure beneath the whole network.
A proven product, a live network, an asset-light growth engine and an unclaimed category. What's missing is capital to take the position before someone else does.